We have spent over ten years building products for startups and scaleups. Today that means two services and a small portfolio of our own software: product development paid for in equity, independent technical due diligence for buyers and investors, and tools like Topola and our HubSpot integrations.
Two ways to work with us, one at the start of a company's life and one at a deal.
Your idea, our development. We take a small equity stake instead of fees, and build the product with you, from scoping through to an MVP and your first investment round.
How it works →An independent technical review of a software business before you sign: architecture, code, security, people and IP, with a clear recommendation and the conditions that should go in the deal.
What's covered →Software we built because we needed it ourselves first.
A visual map of your infrastructure: every service and how they connect, the credentials behind each one, and live uptime monitoring with email and SMS alerts.
Explore Topola →Turns the photos you already have into a chronological timeline using the time and place stored in them, and shows where your path crossed someone else's.
About Timeline →Focused apps that connect HubSpot to the tools your revenue and customer success teams run on, starting with Stripe subscription and invoice data.
Browse integrations →Pulls subscription and invoice data from Stripe and matches it to HubSpot contacts, so sales and support can see billing status without leaving HubSpot.
View details →We've spent years building and backing startups, and we're happy to share what we've learned. If you're a founder or a team at a growing company, we can help with:
Stuck on a hard technical problem, or not sure which way to go? Talk it through with people who've built products before.
Sharpen the story and the materials you take to investors.
Plan how your systems should look before you scale, rather than after it hurts.
All we ask in return is that you tell your network about what we do.
Tell us which, in a few lines, and we'll come back to you.
