For founders

Your idea, our development.

Too many good ideas never happen because of coding costs. We build your product for a small equity stake instead of fees, so you can start now rather than after you've raised.

How the deal works

We ask for what we call smart equity: a small stake in your startup in place of payment. How much depends on the scale of the project and the work involved, and everything is formally documented. We only take on products we would be willing to invest in.

You bring

  • The idea and your plans for it
  • Your time and involvement in the process
  • An equity stake, agreed up front

No salaries to find, and nothing to learn about building software first.

We bring

  • Technical and product expertise
  • A development team, with coding starting within days
  • Help completing the founding team
  • Formal documentation of what we agree
  • MVP development, and investment decks prepared along the way

From idea to investment in ten steps

Idea + code = success. This is the path we usually follow, and we'll tailor it to where you are.

  1. Discuss the idea and your plans
  2. Define needs and confirm the teams fit
  3. Agree terms and team structure
  4. Scope the product and build a roadmap towards product-market fit
  5. Build, test and launch an MVP
  6. Set targets, get early traction and publicise it
  7. Review, refine and release
  8. Pitch, demo and sell
  9. Build investment decks
  10. Raise investment

What we can help with

Our main specialty is getting an MVP to market fast, but the work around it is part of the job too.

Product

Product-market fit, product definition and scoping, roadmaps, and rapid MVP builds.

Technical

JavaScript and Ruby on Rails, API integrations, chat bots, database administration, infrastructure and cloud migrations, technical audits, refactoring, and scaling for growth.

Business and funding

Business plans and strategy, go-to-market, pitch decks, and raising investment.

Team and support

Team management and mentoring, for as long as you need it.

Already started? We also take over projects that someone else began, whether you need help finishing off or a fresh pair of hands. Engagements can be for a fixed term or ongoing.

Want your product built?

Need help getting started or finishing off? Send us a brief and we'll get back to you.